Ryanair, la linea aerea piu' grande d'Europa per numero di passeggeri trasportati, ha problemi con la lingua italiana. Ecco alcuni estratti da un suo comunicato che appare oggi sulla homepage di ryanair.com/it. Come un maestro vecchio stile, ho evidenziato alcuni errori:
La Ryanair (...) avvisa che a TUTTI passeggeri e' richiesto (...) portare la propria carta d'mbarco all'aereoporto. Ciascuna carta d'Imbraco dovra' essere stampato su un foglio A4 seperato.
Dear Mr O'Leary,E dopo questa lettera aperta... benvenuti dipendenti Ryanair!
Thank you for Ryanair. The blue-and-yellow airline made it possible to travel across Europe on pocket money, and it is hard to calculate how important meeting people speaking foreign languages can be, for one's education. It is precisely regarding languages that I am writing: the Italian version of Ryanair's website frequently displays a poor usage of the Italian language, with plenty of spelling errors and badly structured sentences.
This conveys the idea that Ryanair is a sloppy airline, and that is something you do not want, I believe.
We know Ryanair has Italian-speaking employees. We also know they are overworked, and that correcting spelling errors has a lower priority than keeping a very profitable airline running, and rightly so. However, using bad Italian undermines any effort Ryanair makes of getting passengers to appreciate the airline. Although this does not hurt your bottom line now, it does not bode well for the future of Ryanair, and it is a first little step towards antagonising your customers. Something you certainly do not want to do on purpose, do you?
Therefore, here is a suggestion. Pay somebody to proof-read your Italian press releases and notices. If you cannot find anybody, hire me. I am Italian, and my knowledge of my own country's language appears to be several notches better than that of those you currently employ.
An alternative option, you say? Dear Mr O'Leary, Ryanair is famous for being very parsimonious with its money, but this is an important matter. Here's a low-cost alternative, then: Ryanair's employees can use the forum at www.viaggiareleggeri.com/forum/ (careful with the spelling!) to post any Italian text that needs to be reviewed, and I - and certainly all readers of ViaggiareLeggeri - will be happy to provide free proof-reading.
I hope the above proposal will not be deemed too expensive by Ryanair.
Come on, we know you read this website! Just tell your employees to do the same!
With kindest regards